{"id":21344,"date":"2025-07-07T09:40:54","date_gmt":"2025-07-07T07:40:54","guid":{"rendered":"https:\/\/actionaid.es\/voluntariado\/?p=21344"},"modified":"2025-07-07T09:41:22","modified_gmt":"2025-07-07T07:41:22","slug":"cuando-comunicar-empieza-por-callar","status":"publish","type":"post","link":"https:\/\/actionaid.es\/voluntariado\/cuando-comunicar-empieza-por-callar\/","title":{"rendered":"Cuando comunicar empieza por callar"},"content":{"rendered":"

Por Jeanne Martorello<\/em><\/p>\n

Comunicar para una ONG en Bolivia no es solo traducir los posts al espa\u00f1ol. Es cambiar de lentes, de referentes, de ritmo.<\/span>
\nDespu\u00e9s de varios meses trabajando en comunicaci\u00f3n en Francia y luego en Espa\u00f1a, llegu\u00e9 a La Paz con automatismos europeos… que r\u00e1pidamente se enfrentaron a una realidad mucho m\u00e1s compleja, viva y profundamente intercultural.<\/span><\/p>\n

En este art\u00edculo comparto las diferencias que m\u00e1s me marcaron \u2014 y los aprendizajes valiosos que me regalaron.<\/span><\/p>\n

Contextos distintos, relatos distintos<\/span><\/b><\/h4>\n

En Europa, comunicamos en sociedades donde el espacio digital est\u00e1 saturado y el p\u00fablico ya est\u00e1 sensibilizado a muchas causas: feminismo, ecolog\u00eda, derechos humanos. Hay que destacar, s\u00ed \u2014 pero en un terreno conocido.<\/span><\/p>\n

En Bolivia, comunicamos en un pa\u00eds plurinacional, con realidades muy diversas: <\/span>la juventud urbana en TikTok, radios comunitarias en quechua o aymara, y zonas rurales con poco o ning\u00fan acceso a internet.<\/span><\/p>\n

Aqu\u00ed, los relatos son orales, vivos, encarnados. Y las causas que defendemos \u2014maternidad libre de violencias, lucha contra la violencia pol\u00edtica hacia las mujeres, defensa de los territorios ind\u00edgenas\u2014 son urgentes, vitales, pero no siempre visibles.<\/span><\/p>\n

Adaptar el mensaje\u2026 y tambi\u00e9n el marco mental<\/span><\/b><\/h4>\n

Lo m\u00e1s dif\u00edcil no es traducir una campa\u00f1a, sino desaprender los automatismos que traemos de otros contextos.<\/span><\/p>\n

\u00bfUn dise\u00f1o limpio con una frase impactante? Aqu\u00ed puede pasar desapercibido.<\/span><\/p>\n

\u00bfUn mensaje de denuncia frontal? A veces hay que tejerlo de forma m\u00e1s sutil, con las palabras del territorio, sin imponer nuestra lectura desde fuera.<\/span><\/p>\n

Hay que aprender a comunicar con, y no para. Escuchar a los socios locales, dar voz, compartir mensajes que resuenen con la realidad de las personas, y no solo con la de la ONG.<\/span><\/p>\n

Canales diferentes, v\u00ednculos m\u00e1s humanos<\/span><\/b><\/h4>\n

En Europa, muchas veces se mide el impacto en clics y compartidos.<\/span>
\nEn Bolivia, el impacto tambi\u00e9n se mide en las conversaciones despu\u00e9s de una radio comunitaria, en los di\u00e1logos que nacen en los talleres, en el n\u00famero de mujeres que se animan a contar su historia despu\u00e9s de ver un video.<\/span><\/p>\n

Aqu\u00ed, la comunicaci\u00f3n pasa por:<\/span>\u00a0<\/span><\/p>\n

    \n
  • la radio (especialmente la comunitaria),<\/span>\u00a0<\/span><\/li>\n
  • la imagen, como los murales, que est\u00e1n por todas partes en las ciudades bolivianas y transmiten mensajes potentes,<\/span>\u00a0<\/span><\/li>\n
  • y por supuesto, Facebook, que sigue siendo la red social principal en zonas rurales y semiurbanas.<\/span><\/li>\n<\/ul>\n

    Lo que aprend\u00ed<\/span><\/b>\u00a0<\/span><\/h4>\n

    Aprend\u00ed que comunicar no es solo \u201ctransmitir un mensaje\u201d. <\/span>Es crear un espacio de encuentro, compartir una historia que genera eco, que invita a reaccionar, a involucrarse, a actuar.<\/span><\/p>\n

    Y eso, tanto en La Paz como en Toulouse, sigue siendo una br\u00fajula esencial. <\/span>Pero en Bolivia, esa br\u00fajula se ha enriquecido con nuevos referentes: la lentitud, el matiz, lo colectivo, la traducci\u00f3n entre mundos.<\/span><\/p>\n

    Comunicar para una ONG internacional no es solo cambiar de idioma: es cambiar de mirada.<\/span><\/p>\n

    Y quiz\u00e1s eso sea lo m\u00e1s hermoso que tiene este oficio:<\/span>
    \nReaprender a escuchar.<\/span>
    \nCuestionar nuestras certezas.<\/span>
    \nY hacer de la comunicaci\u00f3n\u2026 un acto profundamente humano.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Por Jeanne Martorello Comunicar para una ONG en Bolivia no es solo traducir los posts al espa\u00f1ol. Es cambiar de lentes, de referentes, de ritmo. Despu\u00e9s de varios meses trabajando en comunicaci\u00f3n en Francia y luego en Espa\u00f1a, llegu\u00e9 a La Paz con automatismos europeos… que r\u00e1pidamente se enfrentaron a una realidad mucho m\u00e1s compleja, […]<\/p>\n","protected":false},"author":841,"featured_media":21345,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[553,579,534],"tags":[554,571,588,541,542],"class_list":["post-21344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bolivia","category-ces","category-voluntariado-internacional","tag-bolivia","tag-ces","tag-vol4humaid","tag-voluntariado-humanitario","tag-voluntariado-internacional"],"acf":[],"yoast_head":"\nCuando comunicar empieza por callar - ActionAid voluntariado<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actionaid.es\/voluntariado\/cuando-comunicar-empieza-por-callar\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cuando comunicar empieza por callar - ActionAid voluntariado\" \/>\n<meta property=\"og:description\" content=\"Por Jeanne Martorello Comunicar para una ONG en Bolivia no es solo traducir los posts al espa\u00f1ol. 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